Outreach and compliance

Angle selection, the approval gate, follow-ups, and the CAN-SPAM/GDPR handling built into every send.

Drafting is automated. Sending is not. Everything in this page follows from that one decision.

How a draft is built

The angle is chosen in code, not by the model: the ranked findings from scoring decide what the message is about, so the email, the report and the score always argue the same case. The model's job is only to write two or three sentences around a measurement that has already been selected: a 4.8-second load on mobile, a certificate expiring in nine days, 61 accessibility failures.

If the AI provider is unavailable, a deterministic template writes the same message from the same measurement. Outreach never stops because an API is down; it just reads a little flatter.

The approval gate

Drafts land in a review queue. You read the message, edit it if you want, and click approve, then send. There is no bulk-send-everything button and no scheduler that quietly empties the queue for you. Autonomous AI sending was tried across the industry in 2025 and it burned sender reputation faster than it produced pipeline; the hybrid approach outperformed it by a wide margin.

Follow-ups

Sent messages with no reply are eligible for a follow-up after a configurable delay. Follow-ups are drafted, not sent, and are subject to the same approval gate and the same suppression checks as the first message. A reply, an unsubscribe or a bounce ends the sequence immediately.

Compliance is enforced in code

• Unsubscribe on every message: a visible link plus List-Unsubscribe and List-Unsubscribe-Post headers, so one-click unsubscribe works from Gmail and Apple Mail without opening anything.

• Signed opt-out links: the unsubscribe URL is cryptographically signed, so it cannot be walked to enumerate other recipients.

• Suppression enforced at draft time: a suppressed address is skipped before a message is written, not merely blocked at the door. That is what stops a follow-up sequence quietly re-contacting somebody who already opted out.

• Complaints suppress automatically: a spam complaint or hard bounce reported by the mail provider adds the address to the suppression list without anyone intervening.

• Postal address in every message: required by CAN-SPAM, and sending is blocked while it is unconfigured.

Engagement tracking

Opens and clicks are recorded per message so you know what to follow up on. Tracking is per-message and correlated by the provider's message id; it does not build a cross-site profile of the recipient.

What we ask of you

The controls above make compliant sending easy; they cannot make non-compliant sending impossible. Contact businesses you have a genuine reason to contact, about services you actually provide, and honour every opt-out. The terms say the same thing with fewer adjectives.