Notes on measuring websites and reporting honestly.

Local SEO Audit How to run a local SEO audit: profile, reviews, rankings and the website A step-by-step local SEO audit for agencies: Google Business Profile, reviews, map rankings across a service area, and the website signals behind them. 28 October 2026 Local SEO Rankings Local rank grid tracking: what the map shows, and what it does not How a local rank grid works, how to choose the grid size and spacing, how to read the heatmap, and the mistakes that make a grid scan misleading. 28 October 2026 Retainers Reports How to turn a one-off website audit into a monthly retainer A one-off audit wins a project. A monitored audit wins a retainer. How agencies package, price and report ongoing website care so clients keep paying for it. 28 October 2026 Outreach Reports How to write a website audit email a business owner will read How to write a first email about a website audit: which finding to lead with, a subject line that gets opened, four templates, and what never to send. 28 October 2026 AI-built sites Security Built with AI, shipped in a weekend: what to check before a vibe-coded site goes live AI app builders ship working sites fast, and a recognisable set of mistakes with them. A pre-launch checklist for exposed keys, open databases and source maps. 23 October 2026 Security Audit What a passive website security check can see, and where it has to stop What you can learn about a website's security from outside without permission, the checks that stay read-only, and where assessment becomes intrusion. 16 October 2026 AI crawlers AEO Is your client's site blocking AI crawlers? How to check robots.txt for GPTBot, ClaudeBot and PerplexityBot Which AI crawlers exist, what each one does, how to check whether robots.txt blocks them, and how to decide what a business should allow. 9 October 2026 Email Security How to check SPF, DKIM and DMARC for a business, and explain what you found A practical guide to checking a domain's SPF, DKIM and DMARC records, reading the results, and explaining email authentication problems to a business owner. 2 October 2026 Performance Audit Core Web Vitals for small business websites: LCP, INP and CLS explained for agencies What LCP, INP and CLS measure, the thresholds Google publishes, why small sites often have no field data, and how to explain a slow site to its owner. 25 September 2026 Reports Audit How to present a website audit to a business owner, so they act on it Business owners do not read audits, they read consequences. How to structure, word and deliver a website audit so the client understands it and says yes. 25 September 2026 Audit Reports The website audit checklist for 2026: what to check, and what each finding proves A practical website audit checklist for agencies: speed, security, email, SEO, accessibility, AI visibility and conversion, with the standard behind each check. 25 September 2026 White-label Reports White-label website audit reports: what to include, and what clients actually read What makes a white-label website audit report worth your agency's name: the sections to include, the branding that matters, and the mistakes that cost trust. 25 September 2026 Scoring Why a lower score means more work worth doing The composite score is a pain measurement, not a quality badge. Inverting the usual convention is the whole point of the product. 1 July 2026 AEO Audit Auditing a site for AI visibility, not just SEO Answer engines read a different set of signals than Google. Here is what we check, and why llms.txt is the least interesting part of it. 12 May 2026