Blog
Notes on measuring websites and pitching with evidence.
What we learned building the audit engine, why the scoring works the way it does, and what actually happens when outreach cites a measurement instead of a compliment.
More posts
Outreach
Cold email works when it carries a number
Why every outreach draft SiteAssay writes is anchored to a measurement from that prospect's own site, and what happens to reply rates when it is not.
AEO
Audit
Auditing a site for AI visibility, not just SEO
Answer engines read a different set of signals than Google. Here is what we check, and why llms.txt is the least interesting part of it.
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