Two numbers, both of which mean something: how many searches you can run, and how many audits you can produce. Every plan includes the whole audit engine, the report generator and the outreach workflow.
Enough to cover a city and judge a shortlist. No card.
Free forever
Start free≈ 125 leads and 10 client-ready reports a month
One operator working a patch, week in week out.
$49 per month, billed monthly. Cancel any time.
$41 per month, $490 billed once a year, 2 months free
Choose Solo≈ 1,250 leads and 100 client-ready reports a month
A team pitching clients under its own brand.
$149 per month, billed monthly. Cancel any time.
$124 per month, $1,490 billed once a year, 2 months free
Choose Agency≈ 5,000 leads and 500 client-ready reports a month
A lead estimate, not a promise: 25 businesses per search is what a typical city keyword returns once closed and duplicate listings are dropped. One audit is one full report you can send.
Free is free forever, with no card. Paid plans include a 7-day money-back guarantee, cancel anytime in 1 click, and are billed through Paddle (Merchant of Record for global VAT/tax compliance).
500 audits
$99 one-off, and it never expires
2,000 audits
$299 one-off, and it never expires
250 searches
$39 one-off, and it never expires
Top-ups sit in a separate bucket from your monthly allowance, and a renewal never clears them. Runs spend the monthly allowance first.
Everything else the product does, from contact discovery, review scraping, opportunity scoring, white-label report rendering, to outreach drafting, is included and metered at nothing.
One keyword and one location, returning up to 25 local businesses. 50 monthly searches yields around 1,250 discovered local prospects. A search that fails is never charged.
One full pass of the audit engine over one website, plus the composite score, the full report, and the human-in-the-loop outreach draft. Audits only run when you choose, so a search never spends them.
Read from each vendor's own public pricing page between 20 and 22 August 2026. They are here because the comparison is the argument: every one of them is a single component of what an audit already includes.
What Semrush charges for its AI Visibility Toolkit, which tracks whether a brand gets cited across ChatGPT, Gemini, Perplexity and Google AI. Billed annually, one domain, 25 tracked prompts. Our answer-engine and generative-engine checks run on every audit.
BuiltWith's entry tier, for lists of sites by technology. We fingerprint the stack on every site we audit and say which parts are outdated, which is the half that turns a list into a conversation.
AgencyAnalytics, to render data other tools collected into a client report. We hold the data the report is about, so producing one costs an audit and nothing further.
It is not a trial and it does not expire. It is sized to answer one question: are the reports good enough to put your name on. Ten audits is enough to judge that on real clients rather than on a demo.
A search returns up to 25 businesses, so five of them is around 125 prospects to look through. Ten audits is a shortlist you would actually call. Both reset monthly and neither needs a card.
Every section, every check, the score and the outreach draft. Nothing is blurred or held back. The share link stays live for 30 days rather than forever, which is the one thing a paid plan changes about the document itself.
One seat, 100 stored prospects, and reports carry our name. No white-label, no API, no scheduled re-audits, no embeddable widget. Google Maps is the only discovery source. Nothing here degrades: it is either available or it is not.
A consultant testing whether evidence-led outreach works on their own patch, before committing a monthly fee to it. Most people know inside two weeks.
Most audit tools in this category offer a time-limited trial rather than a free tier, and the ones with a free tier cap it at a single report. Ten full audits a month, indefinitely, is the deliberate difference.
When you run out of audits before you run out of prospects worth auditing. That is the only signal worth acting on, and it is the point Solo pays for itself against one retainer.
You do not need a plan. Buy the report on its own, keep it, and the free account comes with it.
The complete audit of one website: every check, the score, the fixes and the PDF. Yours to keep and to send on. No subscription and no card kept on file.
This one now and two whenever you want them. They do not expire. This is what most people buy who are pitching two or three prospects rather than working a list.
Two meters. A lead search costs one search, whether it returns forty businesses or four. A website audit costs one audit, flat, and includes the score, the report and the outreach draft that follow from it. Enrichment, reviews and rank checks are free. Audits only run when you ask for one, so a search never spends them.
No. Every message is drafted, then held for a human to read and approve. Nothing leaves your account until someone clicks send. That approval gate is deliberate: deliverability and sender reputation matter more than volume.
From the prospect's own public website and its DNS, TLS and WHOIS records, measured live against published standards: Core Web Vitals, WCAG 2.1 AA, CVE/OSV and full TLS analysis. Nothing is bought from a data broker and no login-walled source is scraped.
SiteAssay collects business contact details from public listings, which most jurisdictions treat as legitimate-interest B2B processing. Every outreach message carries a one-click unsubscribe, unsubscribes and complaints are suppressed permanently, and you can delete a prospect and everything derived from it at any time.
On the Agency plan and above. Your name, logo colour and footer replace ours on both the shared web report and the PDF. Downgrading restores the default branding and clears any cached PDFs.
On Free, work is refused before it starts with an upgrade link rather than billing you past the limit. On a paid plan it continues at your plan's overage rate and appears on the next invoice, and you are emailed at 80% and 100% of each allowance so it is never a surprise.
Start on the free plan, with enough searches to cover a city and enough audits to judge a shortlist.