Skip to content

Start free. Upgrade when the first client says yes.

7 days free with no card needed. After that, plans start at $23 a month, billed annually. Every plan runs the full audit engine; plans differ in volume, seats and white-label.

Start free trial See a sample report
Billing interval
Start here

Starter

The whole workflow at a smaller volume, for your first niche in your own town.

$20.30 $29 founding price for your first month. per month, billed monthly. Cancel any time.

$16.10 $23 founding price for your first year. per month, $193.20 billed once a year

₹1,049.30 ₹1,499 founding price for your first month. per month, billed monthly. Cancel any time.

₹839.42 ₹1,199 founding price for your first year. per month, ₹10,073 billed once a year

Start free trial
Searches
20 / mo
Audits
40 / mo
Results per search
100
Seats
1

≈ 500 businesses found and 40 client-ready reports a month

  • CSV export
  • Scheduled re-audits
  • White-label reports
  • Lead-capture widget for your site
  • REST API and webhooks
Solo

Solo

One operator working a patch, week in week out.

$34.30 $49 founding price for your first month. per month, billed monthly. Cancel any time.

$27.30 $39 founding price for your first year. per month, $327.60 billed once a year

₹1,749.30 ₹2,499 founding price for your first month. per month, billed monthly. Cancel any time.

₹1,399.42 ₹1,999 founding price for your first year. per month, ₹16,793 billed once a year

Start free trial
Searches
50 / mo
Audits
120 / mo
Results per search
100
Seats
1

≈ 1,250 businesses found and 120 client-ready reports a month

  • CSV export
  • Scheduled re-audits
  • White-label reports
  • Lead-capture widget for your site
  • REST API and webhooks
Recommended

Pro

A small team reporting to clients under its own brand.

$69.30 $99 founding price for your first month. per month, billed monthly. Cancel any time.

$55.30 $79 founding price for your first year. per month, $663.60 billed once a year

₹3,849.30 ₹5,499 founding price for your first month. per month, billed monthly. Cancel any time.

₹3,079.42 ₹4,399 founding price for your first year. per month, ₹36,953 billed once a year

Start free trial
Searches
150 / mo
Audits
350 / mo
Results per search
150
Seats
3

≈ 3,750 businesses found and 350 client-ready reports a month

  • CSV export
  • Scheduled re-audits
  • White-label reports
  • Lead-capture widget for your site
  • REST API and webhooks
At volume

Agency

Several clients, the API and the widget on your own site.

$139.30 $199 founding price for your first month. per month, billed monthly. Cancel any time.

$111.30 $159 founding price for your first year. per month, $1,335.60 billed once a year

₹9,099.30 ₹12,999 founding price for your first month. per month, billed monthly. Cancel any time.

₹7,279.42 ₹10,399 founding price for your first year. per month, ₹87,353 billed once a year

Start free trial
Searches
400 / mo
Audits
1,000 / mo
Results per search
200
Seats
10

≈ 10,000 businesses found and 1,000 client-ready reports a month

  • CSV export
  • Scheduled re-audits
  • White-label reports
  • Lead-capture widget for your site
  • REST API and webhooks

An estimate, not a promise: 25 businesses per search is what a typical city keyword returns once closed and duplicate listings are dropped. One audit is one full report you can send.

Every plan starts with a 7-day free trial, no card needed. Your first payment has a 7-day money-back guarantee, and every plan cancels in one click. Billed through Dodo Payments, our Merchant of Record, which handles VAT, GST and sales tax. Need more than Agency? Talk to us about Scale.

What the free trial includes

7 days, no card, and the same audit you would pay for.

20 searches and 5 full audits

Search your trade in your town, run a map grid, and audit the businesses most worth a call. Every check runs; a trial audit is the full audit.

Your brand on the report

Add your logo and colours and see the report your clients would get. Trial reports carry a small trial mark until you choose a plan.

Pitches drafted and ready

SiteAssay drafts the email from each audit. Edit and approve them during the trial; they send once you are on a plan. Free accounts are how spam starts, and keeping sending behind a plan protects your inbox reputation and every other agency's.

Start free trial

Just want one site audited properly?

You do not need a plan. Scan the site for free, then buy the full report on its own and keep it.

One full report, $19

The complete audit of one website: every check, the score, the fixes and the PDF. Yours to keep and to send on. No subscription and no card kept on file.

Three reports, $39

This one now and two whenever you want them. They do not expire. This is what most people buy who are auditing two or three sites rather than a whole trade at once.

Scan a site first See a sample report

How the two meters work

Everything else the product does, from review analysis and rank checking to scoring and white-label report rendering, is included and metered at nothing.

One search (≈ 25 businesses found)

One keyword and one location, returning up to 25 local businesses, so a plan's searches find far more prospects than its audits can reach. A search that fails is never charged.

One audit: every signal, the score and the report

One full pass of the audit engine over one website, plus the composite score and the complete white-label report. Audits only run when you choose, so a search never spends them.

What these pieces cost separately

Read from each vendor's own public pricing page between 20 and 22 August 2026. They are here because the comparison is the argument: every one of them is a single component of what an audit already includes.

$99 per month, per domain

What Semrush charges for its AI Visibility Toolkit, which tracks whether a brand gets cited across ChatGPT, Gemini, Perplexity and Google AI. Billed annually, one domain, 25 tracked prompts. Our answer-engine and generative-engine checks run on every audit.

$295 per month

BuiltWith's entry tier, for lists of sites by technology. We fingerprint the stack on every site we audit and say which parts are outdated, which is the half that turns a list into a conversation.

$59 per month

SEOptimer's plan with an embeddable audit form for your own site. Pro includes a lead-capture widget that runs our full first-pass scan.

$25 per client, per month

AgencyAnalytics, to render data other tools collected into a client report. We hold the data the report is about, so producing one costs an audit and nothing further.

Questions

How does the pricing work?

Two meters. A search costs one search, whether it returns forty businesses or four. A website audit costs one audit, flat, and includes the score and the report that follow from it. Reviews and rank checks are free. Audits only run when you ask for one, so a search never spends them.

Does SiteAssay email the businesses it audits?

Only if you choose to. Outreach drafts an email about what the audit found on that business's own website, and nothing is sent until you approve it. It goes from your own mailbox (Outlook directly, or Gmail and any other provider over SMTP) with a one-click unsubscribe and a daily limit, and an address that opts out is never mailed again. Contact details are never sold or exported.

Where does the audit data come from?

From the audited business's own public website and its DNS, TLS and WHOIS records, measured live against published standards: Core Web Vitals, WCAG 2.1 AA, CVE/OSV and full TLS analysis. Nothing is bought from a data broker and no login-walled source is read.

What business data does SiteAssay hold, and under what basis?

The trading details a business publishes about itself, from the Google Places API, plus what its own website and public DNS, TLS and registry records say. For outreach, that includes the business email address and owner's name the business publishes on its own site. It buys nothing from data brokers, and it produces no contact list in any format. You can delete a business record and everything derived from it at any time.

Can I put my own brand on the reports?

On the Pro plan and above. Your name, logo colour and footer replace ours on both the shared web report and the PDF. Downgrading restores the default branding and clears any cached PDFs.

What happens when I reach my monthly limit?

Work stops, and nothing is billed after the fact. You are emailed at 80% and at 100% of each allowance. On a paid plan you can buy a top-up pack from the billing page; packs never expire and stack on top of your plan, so anything left over is still yours next month.

Is there a free trial?

Yes. Every account can start a 7-day free trial with no card: 20 searches, 5 full audits and the white-label report editor. One trial per person and per business. Nothing is charged when it ends; the account becomes read-only until you choose a plan, and your work is kept for 30 days.

Why can't I send emails during the trial?

Because free accounts are how spam starts, and one spammer can get a whole sending platform blocked for everyone. You can draft, edit and approve every pitch during the trial; they send from your own inbox as soon as you are on a plan.

What's the difference between Starter and Solo?

Volume and follow-through. Starter is the whole workflow at a smaller scale. Solo triples the audits, audits in bigger batches, keeps shared report links open for 90 days and adds scheduled re-audits for three client sites.

Can I change plans later?

Yes, from the billing page at any time. An upgrade applies at once and the unused part of your current plan is credited.

Do you have regional pricing?

Yes. Agencies in India see prices in rupees and are billed in rupees, at a lower price than in dollars, when the billing address is in India. Everywhere else is priced in US dollars, and checkout shows the amount in your local currency.

Who bills me?

Dodo Payments, our merchant of record, issues your invoice and handles VAT, GST and sales tax. Your first payment has a 7-day money-back guarantee.

Can I buy a single report without a plan?

Yes. Scan any website with the free audit tool, then buy the full report for $19, or three for $39 to use whenever you like. No subscription, and the reports are yours to keep.

Try it on your own town first

Start a 7-day free trial with no card. Audit 5 real businesses and judge the report on your own work.

Start free trial See a sample report