Terms of service

Effective 9 October 2026.

Last updated 9 October 2026.

These terms are an agreement between you and SiteAssay ("SiteAssay", "we", "us") and govern your use of the SiteAssay website, app, API and the reports they produce (together, the "service"). Company details are at the end of this page. By creating an account or using the service you agree to them. If you accept them on behalf of an agency or company, you confirm that you are authorised to bind it, and "you" means that business.

Who can use SiteAssay

SiteAssay is a business tool. You must be at least 18 and use the service for your trade, business or profession, not as a consumer. You agree to give accurate details when you sign up and to keep them current.

Your account and workspace

Data in your workspace is yours. It is isolated from every other workspace, and we access it only to operate the service or when you ask us to help with a problem. You are responsible for the security of your credentials and for what the people you invite into your workspace do.

You give us a limited licence to host, copy, process and display the content in your workspace only as far as we need to run the service for you, keep it secure, and meet our legal obligations. When your workspace data includes personal data, our data processing agreement applies and forms part of these terms.

Acceptable use of the audit tools

SiteAssay measures websites that belong to other people, so what you may point it at matters. You agree that you will:

• audit only websites you own, are engaged to work on, or have a genuine professional reason to assess;

• respect any instruction from a site owner to stop measuring their site;

• present our measurements honestly, including the confidence and the date attached to each one.

You agree that you will not:

• use audit results to attack, exploit or gain unauthorised access to any system. The scanners are configured to be read-only and using them otherwise is a breach of these terms and, in most jurisdictions, of the law;

• run the audit tools at a volume or frequency intended to burden a third party's site;

• represent our measurements as your own proprietary technology while removing the methodology.

We may suspend an account that breaches this section, and we will do so without notice where a third party's systems are at risk.

Acceptable use of outreach

SiteAssay can help you contact the businesses you have audited. You connect your own mailbox (Outlook directly, or Gmail and any other provider over SMTP), SiteAssay drafts an email about what the audit found on that business's own website, and nothing is sent until you have reviewed and approved it. Messages leave from your mailbox under your name, and every one carries a one-click unsubscribe link and your postal address. Follow-ups are off unless you turn them on, only continue a conversation you started, and stop when the recipient replies, unsubscribes or bounces. Each workspace has a daily sending limit.

You agree that you will:

• contact businesses only, at the contact details they publish for their business, about something relevant to that business;

• say who you are and why you are writing, and never disguise the sender or use a misleading subject line;

• honour every opt-out. SiteAssay records unsubscribes, complaints and hard bounces on your suppression list and will not send to those addresses again;

• comply with the law that applies to you and to the recipient, including CAN-SPAM, GDPR and PECR, and CASL. You are the sender of the messages you approve, and the controller of the contact data in your workspace.

You agree that you will not:

• send to purchased, rented or harvested contact lists;

• use outreach for consumer marketing, or to contact people in a personal capacity;

• work around the daily sending limit, the approval step or the suppression list, for example by spreading one campaign across several workspaces.

We may pause outreach or suspend an account that breaches this section, and we will do so without notice where recipients are being harmed.

What SiteAssay does not do

SiteAssay does not sell, rent or supply contact details to anyone, and its data export carries no contact column. It never sends a message on its own initiative: every first email is one you approved, sent from your own mailbox.

The service and how it may be accessed

The audit engine, its scoring model and the way findings are weighted and presented are ours. Your reports, the business records in your workspace and anything you write are yours; a subscription buys you the right to use the service and to share the reports it produces with your own clients, not a right to the system that produced them.

You may not:

• reverse engineer, decompile or otherwise attempt to derive the scoring model, its category weights or the check catalogue, whether from the product or from the reports it generates;

• access the service by any automated means other than an interface we provide for that purpose, or use a script, scraper or headless browser against it;

• retrieve reports in bulk, enumerate report links, or systematically collect the findings across reports that were not generated for you;

• use the service, or anything derived from measuring it, to build or improve a competing product.

These are enforced with rate limits and account suspension as well as in writing. Automated access at a volume that degrades the service for others may be blocked without notice.

Reports, white-label and feedback

The reports you generate are yours to brand, send and sell to your own clients, including under your own name and domain on plans that offer white-label. You keep responsibility for what you tell a client on the back of one.

If you send us suggestions or feedback, we may use them to improve the service without owing you anything for it. That does not give us any right to your workspace data.

Third-party services and data

The service relies on third parties: public directories and maps data, performance and security tooling, an AI provider, your connected mailbox, and our payment provider. Their data can be incomplete or wrong, and their services change. When you connect a third-party account, such as a mailbox, your use of it is also governed by that provider's terms. The providers we use to process personal data are listed on our trust page.

AI-generated content

Some parts of the service, such as report summaries and outreach drafts, are written with the help of an AI model. AI output can be inaccurate, incomplete or out of date. Review anything generated before you send it or rely on it. Your content is not used to train anyone's models.

The free audit tool

The public audit tool at /tools/website-audit is offered without an account and without a guarantee of availability. It runs a reduced set of checks against a site's public pages only; it does not sign in anywhere, submit forms or probe for vulnerabilities. Scans are rate limited per network and capped daily, and we may refuse or withdraw access to it at any time. Only scan a site you own or have permission to scan.

What you get, and when

SiteAssay is a hosted service, delivered through this website. There is nothing to ship and nothing to download to use it.

Access is immediate. A plan is active as soon as our payment provider confirms the payment, and the month's allowance of searches and audits is available on the account straight away. A one-off report or a top-up pack is added to the account on the same confirmation, usually within a few seconds; if a payment is confirmed and the account has not updated within an hour, write to us and we will put it right.

Reports are produced in the browser and as a PDF you can download and keep. A report link stays reachable for as long as the plan says, which is set out on the pricing page.

The free trial

A new account can start one free trial, with no card, once its email address is verified. It runs for the number of days and includes the searches and audits shown on the pricing page, and it ends on its own: nothing is charged when it does, and the account becomes read-only until you choose a plan. Work made during the trial is kept for 30 days after it ends.

There is one trial per person and per business. Reports made during a trial carry a trial mark, and outreach can be drafted and approved but not sent until the account is on a paid plan. We may decline a trial, end one early, or suspend an account, where we reasonably believe accounts are being created to take more than one trial or the trial is being used to scrape data or to send spam.

Refunds, billing and cancellation

Subscriptions are billed in advance through our payment provider, which acts as merchant of record. It is the seller named on your invoice, collects payment, handles any VAT or sales tax due where you are, and issues refunds on our instruction.

Each plan includes a monthly allowance of searches and audits that resets on renewal and does not roll over; separately purchased top-ups do not expire on renewal. Searches and audits are consumed when the work succeeds. There is no usage billed after the fact: once the allowance and any top-ups are spent, work is refused until you buy a top-up, change plan, or the allowance resets.

Your first payment carries a seven-day money-back guarantee. Ask within seven days of your first payment, the first your account makes to SiteAssay, and we refund that payment in full, whatever you ran in the meantime. Write to hello@siteassay.com and the money goes back through our payment provider to whatever you paid with, usually within five to ten working days once it has been processed. The guarantee applies once per account: it does not reset when a plan renews, when you change to another plan, or when you buy a top-up.

After those seven days, a renewal that has already been taken is not refundable. One-off report purchases and top-up packs are refunded where the work failed on our side, and a site we could not audit is refunded rather than argued about.

You can cancel at any time from the billing page. Cancelling stops the next renewal and you keep access until the end of the period you have paid for; on its own it does not refund the period you are in.

Availability and audit accuracy

We work to keep the service available but do not guarantee uninterrupted operation, and we may change or retire features as the product develops. We will give reasonable notice before removing something material from a paid plan.

Audit findings are automated measurements of a website at a point in time, produced with third-party open-source tooling. They can be wrong, incomplete, or made stale by a change to the site five minutes later. You are responsible for reviewing a report before you send it to anyone, and for any advice you give on the back of it.

Disclaimer

Scores, grades, estimated revenue impact, benchmarks and remediation suggestions are estimates intended to help you prioritise work. They are not financial, legal, accessibility-compliance or security advice, and a passing check is not a certificate that a site is secure, accessible or lawful. The service is provided "as is" and "as available", without warranties of any kind beyond those that cannot lawfully be excluded.

Suspension and termination

You can close your account at any time from your account settings. We may suspend or close an account that breaches these terms, that has not paid, or whose use puts third parties, other customers or the service at risk. Where it is reasonable to, we will tell you first and give you a chance to put things right.

When an account closes, access ends and workspace data is deleted within 30 days, except where the law requires us to keep it. Export anything you need before you close. Sections that by their nature should survive closing, including those on liability, indemnity and governing law, continue to apply.

Your responsibility to us

You will compensate us for reasonable losses and costs, including legal fees, arising from a claim by a third party that results from the sites you chose to audit, the messages you approved and sent, or your breach of these terms or of the law.

Liability

To the extent permitted by law, our aggregate liability arising from the service is limited to the amount you paid us in the twelve months before the claim. We are not liable for lost profits, lost business, lost data, or indirect or consequential loss.

Nothing in these terms limits liability that cannot be limited by law, such as liability for fraud or for death or personal injury caused by negligence.

Events outside our control

We are not responsible for a failure or delay caused by something beyond our reasonable control, such as an outage at a hosting or network provider, a failure of a third-party service we depend on, a cyber attack, or government action.

Governing law and disputes

These terms are governed by the laws of India. If a dispute arises, write to us first and we will try in good faith to resolve it within 30 days. If it cannot be resolved that way, the courts of India have exclusive jurisdiction. Nothing in this section takes away rights you have under mandatory law where you are based that cannot be excluded by agreement.

General

You may not transfer your account or these terms to someone else without our written agreement. We may transfer them as part of a sale or reorganisation of the business, and will tell you if we do. These terms, together with the pricing page and the data processing agreement, are the whole agreement between us about the service. If any part is found unenforceable, the rest still applies. Not enforcing a right straight away does not mean we have given it up. We send notices to the email address on your account, and you can send them to the address below.

Changes

We may update these terms. Material changes will be announced to account holders by email at least 14 days before they take effect, unless a change is required sooner by law or to address a security risk. If you do not agree to a change, you can cancel before it takes effect. Continued use after that constitutes acceptance.

Contact

hello@siteassay.com