Features
Two jobs, one run: find them, then prove it.
A list of businesses is a commodity. A scan is a commodity. What is not is the join: knowing which business is in trouble, being able to prove it against a published standard, and having something to say about it that quotes the proof.
The two halves
Each one works on its own. Together they are the whole of the sale, from a town you have never worked in to a meeting with a business that needs you.
Find businesses worth pitching
Search a trade and a city. Every business arrives merged across map listings and directories, scored from its public listing, and split into no website and a website in trouble.
Explore finding businessesProve what their website needs
Audit the ones you pick against published standards, ranked by the service you sell, and hand over a report the owner can read with your name on it.
Explore website auditsOne run, end to end
Search a trade and a city. Get back the ones worth auditing.
Six stages, each queued and resumable. The first two are the search; the rest run only on the businesses you choose, because pointing a scan at a business nobody picked is both wasteful and rude.
A worked example. Pick a stage to see what it produced.
And the parts that make it a business rather than a tool
None of these is the reason anybody signs up. Collectively they are the reason an agency is still using it in month six.
White-label
Your name, logo, colour and footer across the web report and the PDF. Ours disappears entirely.
Monitoring
Re-audit a site on a schedule and get told what changed. A report is read once; a monitor is a reason to open the product again.
A verifiable badge
A small SVG a business you have fixed can embed, linking back to a page that confirms the claim it makes.
API, MCP and webhooks
Start an audit from your own code or from a coding agent, and get told when it finishes.
Side by side with their rivals
Audit a site and up to three competitors in the same pass, on the same scale. The most persuasive page in the report is the one where they are third.
A shortlist at once
Audit a selection or an uploaded CSV in one go, on a queue of its own so a hundred sites never hold up the one you are on a call about. The allowance is quoted before it starts.
Searches that run themselves
A search worth running once is usually worth running monthly. Schedule it and only the businesses you have not seen before arrive.
A pipeline, not a spreadsheet
Track your own deals through new, meeting, proposal, negotiation, won or lost, with a value on each and a nudge when one has gone quiet for too long.
Your whole team
Owners, admins and members, each audit assigned to a person, and seat counts that include the invitations you have sent but nobody has accepted yet.
Take the data with you
Export to a spreadsheet whenever you want. Everything stays visible, filterable and auditable on every plan; getting it out is the paid part.
A scanner on your own site
A small script that puts a "check your website" box on your marketing page. A visitor audits their own site and the result is saved to your workspace with their enquiry.
Told when it matters
Somebody re-reading a report you sent, a monitored site that moved, and one daily digest of what changed. Everything else stays out of your inbox.
What a scanner does not do
Not a feature count. A few places where this behaves differently from the thing you are probably also evaluating, each of them a decision rather than a gap somebody has not got round to.
| Capability | SiteAssay | A typical audit tool |
|---|---|---|
| Finding the businesses | A trade and a city in, a deduplicated list of real ones out | You paste a URL you already had |
| Who to look at first | A score read off each public listing, before any audit | Whoever you thought of |
| A check that could not run | One of five states, printed on the report | Counted as a pass |
| What the finding costs | An estimate in money, printed beside the measurement | A severity colour |
| Email deliverability | SPF, DKIM, DMARC, BIMI, and whether the domain is blacklisted | Not looked at |
| Their competitors | The site and up to three rivals, same pass, same scale | One site at a time |
| From an AI agent | An MCP server that can start the audit, not only read one | Read-only, where it exists at all |
| Whose name is on it | Yours: logo, colour and footer. Ours disappears entirely | Theirs, with your logo in a corner |
Start with a town, or with a site
Search a trade and a city on the free trial, or run a free audit on a website you already know. Either way you will see the other half within a minute.