Local presence
The business behind the website, measured.
Before anyone visits a local business's website, they see its Google listing. SiteAssay grades that listing, measures where the business appears on the map around its own address, and reads its reviews for the complaints that keep coming up. For a business with no website at all, that is the whole report.
- 0–100
- A grade for every Google listing, with where it shows on the map scored in
- Top 3
- The map places the Local Grid counts, cell by cell around the business
- 0
- Logins needed from the owner. The listing, map and reviews are all public
- 18
- Report sections, with the listing and its reviews among them
What gets measured about the business itself
Six readings of a business's local presence, all of them public, so an owner can check every one without logging in to anything.
The GBP grade
How many categories it lists, opening hours published and complete, a website linked, a phone number and a full address, the photo count where the map listing shows one, and whether the listing says the business has closed.
The Local Grid
The map results checked at every point of a grid around the business, with its position in each cell, how often it makes the top three, its share of local voice, and the rival that takes each place it loses.
Reviews, read
The rating and review count, how often the owner replies, how recent the last review is, and the complaints that come up more than once, named rather than counted.
The website against the listing
Whether the website gives the same name, phone number and address as the Google listing, however either side happens to format them. A real disagreement lowers the GBP grade, because one of the two is sending customers somewhere wrong.
Local markup on the site
LocalBusiness structured data and how complete it is, a map on the website, and pages linked for the areas the business serves. Each one is a fix in the report; none of them moves the grade.
No website, still scored
A business with no website is graded on its listing alone and counted in its own segment, because a build is a different pitch from a rescue.
Local Grid
Where the business vanishes on the map.
A single rank check picks one spot and calls it the answer. The Local Grid runs the same search from every point of a lattice around the business, so the owner sees the street where they are third, and the street four blocks away where they do not appear at all.
See how we measure- A rank per coordinate
- Odd-sized grids centred on the business, spaced in metres you choose, with a rank in every cell.
- Only complete scans reach a report
- A grid that stopped part way is shown to you and never to the business, because the empty half would read as nowhere.
- Who takes the places it loses
- The rival that holds each point where the business is missing, and each rival's share of the grid.
- Run when you ask
- Nothing runs in the background, so nothing costs you while you are not looking.
Review health
Whether anyone is tending the reviews.
A good rating can hide a listing nobody looks after. The audit counts how many reviews the owner has answered and how long it has been since anyone left one, and both count in the reputation score, because a searcher reads a quiet, unanswered listing as a business that has stopped trying.
- Reply rate
- The share of recent reviews the owner has answered in public.
- How recent
- Days since the last review, and how many arrived in the last 90 days.
- Only when it is certain
- Recency is scored only when every review on the listing was read, so a business is never marked quiet on a guess.
Questions about local presence
What if the business has no website?
Then the listing is what gets graded, and the report is built from it: the GBP grade, the rating and reviews, and the Local Grid if you run one. Those businesses are counted in their own segment in your search results, because the pitch is a build rather than a fix.
Where does the data come from?
The listing comes from Google's Places API and the public map results. The Local Grid runs the same public map search from each point of the grid. Reviews are the public reviews on the listing. Nothing needs the owner's login, and nothing reads their Business Profile dashboard.
Does where the business shows on the map change its grade?
Yes, once you have run a Local Grid for it. If the business appears at fewer than half of the grid's points the GBP grade comes down, and further below a quarter, and it loses a little more if it makes the top three at fewer than a fifth of them. Only a completed grid counts, and only the latest one.
What if the website and the listing disagree?
The audit compares the name, phone number and address on the website with the ones on the Google listing, allowing for the ways people write the same thing twice: spacing, abbreviations, a business name in front of the address, the country written out or as a code. A real difference lowers the GBP grade, and a phone number or address the listing has and the website leaves out lowers it a little. The report says which field disagrees, so the owner knows which of the two to correct.
Does a low GBP grade mean the listing is wrong?
It means it is unfinished. Each deduction is a field a customer looks for and does not find, such as opening hours or a phone number, or a sign nobody is tending it, such as a single category. None of it needs a developer, which makes it the cheapest part of the report to fix.
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