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SiteAssay vs WooRank
WooRank had the inbound half of this idea years before anyone else: put a scan box on your own site and let a visitor run an audit of their own website. We do that too, and we also let you audit a site without waiting for its owner to ask.
In one line
WooRank scores a site against an SEO checklist. SiteAssay also measures security, email authentication, accessibility and AI visibility, with evidence.
What WooRank does better
- Decade-long brand recognition with clients for its instant score format
- Pre-configured CRM integrations specifically tailored for inbound widget enquiries
- Being a simpler purchase if the embedded widget is all you need
Published pricing: From $79.99/mo to $199.99/mo, with an enterprise tier above that.
WooRank alternative: when it is the right call
A widget converts the traffic you already have. If the traffic is thin, the widget is a smaller number multiplied by the same conversion rate.
Other WooRank alternatives, by what you need
SiteAssay is not the right pick for everyone leaving WooRank. These are the other tools people weigh, and the job each one does best.
- SEOptimer White-label audit reports and an embeddable widget at a lower entry price.
- MyWebAudit Branded audits used as a sales document.
- Sitechecker Crawling several sites and watching them for changes.
- SE Ranking An all-round SEO suite with rank tracking and white-label reports.
- Semrush Keyword research and competitor data at agency scale.
- Screaming Frog SEO Spider A desktop crawler for a deep technical audit of one site at a time.
Capability by capability
Every entry in the WooRank column is taken from their own published pricing and feature pages on the date at the foot of this page. Where something is not part of their product, the row says that rather than implying it.
| Capability | SiteAssay | WooRank |
|---|---|---|
| Finds businesses that are not already your clients | Search a trade and a city, and every result is audited | Visitors bring themselves |
| Embeddable audit widget for your own site | A scanner a visitor runs on their own site, with the result saved to your workspace | Yes, this is a signature feature |
| Scored review of a website | One 0 to 100 score across ten weighted categories | Yes, a scored review is the core output |
| Email deliverability: SPF, DKIM, DMARC, blacklists | Checked on every audit | Not part of the product |
| Security exposure: leaked keys, open paths, TLS | Checked on every audit | Not part of the product |
| AI search visibility | Scored on every audit | Not part of the product |
| Priced on | Searches and audits | Projects and seats |
Questions this raises
Do you offer an embeddable audit widget like WooRank does?
Yes. SiteAssay provides an embeddable audit scanner script you can drop onto your own website. A visitor runs an audit of their own site, and the result is saved to your workspace alongside their enquiry.
Is this a WooRank alternative for agencies?
Both offer an embeddable widget for your own site. The difference is what the audit behind it measures: SiteAssay covers security, TLS, email authentication, accessibility and AI visibility as well as performance and SEO.
What is WooRank used for?
Scoring a website against an SEO checklist, and, through its embeddable widget, letting visitors to an agency's own site run a review of theirs. Agencies use it mainly to turn inbound visitors into enquiries and to produce quick client reports.
How much does WooRank cost?
When we last checked, on the date at the foot of this page, WooRank's published plans ran from $79.99 to $199.99 a month, with an enterprise tier above that. Check WooRank's own pricing page for the current figures. SiteAssay is priced on searches and audits rather than on projects and seats, and every plan is on our pricing page.
Are there free WooRank alternatives?
For a one-off check, yes. The SiteAssay free website audit needs no account and covers speed, security, SEO and AI visibility. Google PageSpeed Insights is free for any public address, and Google Search Console is free for sites you have verified. None of them replace a paid tool's white-label reports or saved projects.
Also compared
About these comparisons
Checked against their published pages on .
Product names and trademarks belong to their respective owners and are used here for identification only. Every figure in the right-hand column comes from that product's own published pricing and feature pages on the date shown, and may have changed since. If something here is out of date, tell us and we will correct it.
Tell us about a correctionThe fastest way to settle this
Point the free audit at a site you already know is in poor shape, and see whether the report is one you would send to its owner.