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SiteAssay vs SEOptimer
SEOptimer is a popular, accessible website auditor for agencies, complete with embeddable audit forms and white-label PDFs. It audits domains you already know about. SiteAssay also discovers the businesses in your city that need auditing.
In one line
SEOptimer produces white-label audits for domains you supply. SiteAssay also finds the businesses worth auditing, and measures far more than on-page SEO.
What SEOptimer does better
- 15+ report languages for international agency markets
- An established embeddable audit widget at an entry price point
- Keyword rank tracking tools built into the higher tiers
- A straightforward single-purpose interface for fast ad-hoc checks
Published pricing: From $29/mo (DIY) to $59/mo (White Label and Embedding), with a 25% annual discount.
SEOptimer alternative: when it is the right call
You want to choose what to audit by searching a trade and a town, rather than waiting for traffic to find your embeddable audit widget.
Other SEOptimer alternatives, by what you need
SiteAssay is not the right pick for everyone leaving SEOptimer. These are the other tools people weigh, and the job each one does best.
- WooRank Scored SEO reviews and an embeddable widget for inbound enquiries.
- MyWebAudit Branded audits used as a sales document.
- Sitechecker Crawling several sites and watching them for changes.
- SE Ranking An all-round SEO suite with rank tracking and white-label reports.
Capability by capability
Every entry in the SEOptimer column is taken from their own published pricing and feature pages on the date at the foot of this page. Where something is not part of their product, the row says that rather than implying it.
| Capability | SiteAssay | SEOptimer |
|---|---|---|
| Finds businesses that are not already your clients | Search a trade and a city, and every result is audited | You supply the domain or rely on widget traffic |
| Multi-language report translation | English only today | 15 languages supported |
| Branded white-label reports | Shareable web link and PDF in your branding | Yes, white-label PDFs and web reports |
| Email deliverability: SPF, DKIM, DMARC, blacklists | Checked on every audit | Basic SPF only, no DMARC policy or blacklist checks |
| Security exposure: leaked keys, open paths, TLS | Checked on every audit | SSL and headers only |
| AI search visibility & AEO | Scored on every audit | Not part of the audit |
| Keyword rank tracking | Local search positions tracked | Yes, on White Label plans |
| Priced on | Searches and audits | Audits per month and embed widgets |
Questions this raises
Is SiteAssay a direct SEOptimer alternative?
For white-label client audits, yes. The distinction is that SEOptimer is primarily an on-demand scanner for domains you already know about, while SiteAssay couples a deeper audit with a way to find the businesses worth running it on.
Does SiteAssay support white-label reports like SEOptimer?
Yes, from the Pro plan up. Your agency name, logo and accent colour replace ours on both the interactive web reports and the downloadable PDFs. Reports are served from our domain; custom domains are not available yet.
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About these comparisons
Checked against their published pages on .
Product names and trademarks belong to their respective owners and are used here for identification only. Every figure in the right-hand column comes from that product's own published pricing and feature pages on the date shown, and may have changed since. If something here is out of date, tell us and we will correct it.
Tell us about a correctionThe fastest way to settle this
Point the free audit at a site you already know is in poor shape, and see whether the report is one you would send to its owner.