Compare ยท SEO and audit suites
SiteAssay vs SE Ranking
SE Ranking is the sensible answer to Semrush being expensive: most of the suite, a fraction of the bill, and white-label reporting for agencies. The reports are still reports about clients you already have.
In one line
Both put your logo on the output. Only one of them decides who the output should be about.
What SE Ranking does better
- Rank tracking across large keyword sets at a value price
- White-label SEO reporting breadth, including scheduled client reports
- Competitor keyword and backlink analysis we do not attempt
- Being one bill for a whole SEO department rather than one part of the job
Published pricing: From $129/mo to $535/mo, with white-label reporting and API access on the higher tiers.
SE Ranking alternative: when it is the right call
Your white-label reporting is already sorted and the reports have nobody new to go to. The bottleneck is prospects, not presentation.
Capability by capability
Every entry in the SE Ranking column is taken from their own published pricing and feature pages on the date at the foot of this page. Where something is not part of their product, the row says that rather than implying it.
| Capability | SiteAssay | SE Ranking |
|---|---|---|
| Finds businesses that are not already your clients | Search a trade and a city, and every result is audited | You supply the domain |
| White-label reports | Your name, domain, logo and accent colour, on self-service | Yes, on the higher tiers |
| Rank tracking | Not measured | A core part of the product |
| Email deliverability: SPF, DKIM, DMARC, blacklists | Checked on every audit | Not part of the suite |
| Security exposure: leaked keys, open paths, TLS | Checked on every audit | Not part of the suite |
| Confidence shown per finding | Every finding carries how confident the check was | Issues are listed without a confidence label |
| Contact details for the business | Found alongside the audit, from published sources | Not in scope |
| Outreach drafted from the findings | Drafted from the report, held for a person to approve | Not in scope |
| Priced on | Searches and audits | Tracked keywords, projects and seats |
Questions this raises
Is SiteAssay an SE Ranking alternative?
For SEO reporting, no. It has no rank tracker and no keyword database, and it will not replace the weekly client report you already send. For finding the next client, yes, and that is a different purchase made out of a different budget.
Both offer white-label. What is the difference?
Theirs puts your branding on an SEO report. Ours puts your branding on a website health report written so that a plumber can read it and understand what it costs them, which is a different document for a different reader.
Also compared
About these comparisons
Checked against their published pages on .
Product names and trademarks belong to their respective owners and are used here for identification only. Every figure in the right-hand column comes from that product's own published pricing and feature pages on the date shown, and may have changed since. If something here is out of date, tell us and we will correct it.
Tell us about a correctionThe fastest way to settle this
Point the free audit at a site you already know is in poor shape, and see whether the report is one you would send to its owner.