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SiteAssay vs Apollo.io
Apollo has a very large number of contacts, and everyone on it has been contacted by everyone else. What no row in that database contains is a reason this particular business should hear from you today.
In one line
Apollo gives you a name and a title. SiteAssay gives you a measured problem on their website and the report that proves it.
What Apollo.io does better
- Sheer contact volume, at a scale we make no attempt to match
- Firmographic filtering, job titles and org charts for B2B selling
- A dialer, sequences and a CRM in one seat-priced product
- Selling to companies rather than to local businesses
Published pricing: A free tier, then $49, $79 and $119 per user per month.
Apollo.io alternative: when it is the right call
You sell website work to local businesses. A job title does not tell you their site is broken, and "Owner at a plumbing company" is not an opening line.
Capability by capability
Every entry in the Apollo.io column is taken from their own published pricing and feature pages on the date at the foot of this page. Where something is not part of their product, the row says that rather than implying it.
| Capability | SiteAssay | Apollo.io |
|---|---|---|
| Where the records come from | Discovered live, per search, from public sources and maps data | A large contact database, built and maintained centrally |
| Freshness | Measured at the moment you search | As fresh as the last refresh of the record |
| A reason to make contact | A live audit of their own website, with the evidence attached | Firmographics, job title and intent signals |
| Something to send them | A report about their own site, shareable and branded | Whatever you write |
| Contact volume | Tens per search, published addresses only | Hundreds of millions of records |
| Buying contact data from brokers | Never, in either direction | A contact database is the product |
| Sending | Through your own mailbox, every draft held for approval by default | Sequences and a dialer, built in |
| Priced on | Searches and audits | Seats |
Questions this raises
Is SiteAssay an Apollo.io alternative?
Only for one specific job: selling website, SEO or design work to local businesses. Apollo is a general B2B sales platform and it is far better at being one. If your prospect list is defined by company size and job title, stay with Apollo. If it is defined by "their website is costing them money and I can prove it", that is what this measures.
How many leads does a search return?
Roughly 25 usable businesses for a city-level keyword, once closed listings and duplicates are dropped. That is a fraction of what a database query returns, and the point is that each one arrives with an audit attached rather than a job title.
Do you sell contact data?
No, in both directions. We buy nothing from brokers and we sell nothing to anybody. What a search finds belongs to the workspace that ran it.
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About these comparisons
Checked against their published pages on .
Product names and trademarks belong to their respective owners and are used here for identification only. Every figure in the right-hand column comes from that product's own published pricing and feature pages on the date shown, and may have changed since. If something here is out of date, tell us and we will correct it.
Tell us about a correctionThe fastest way to settle this
Point the free audit at a site you already know is in poor shape, and see whether the report is one you would send to its owner.