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SiteAssay vs Clay
Clay is a workbench. You can build almost any enrichment on it, including something a bit like this, if you are willing to wire up the sources, pay for each one, and maintain it. That flexibility is the whole product, and it is also the whole cost.
In one line
Clay is a toolkit for building a prospecting workflow. SiteAssay is one prospecting workflow, already built, for one kind of agency.
What Clay does better
- Breadth of data sources, with a waterfall across many providers
- Building a workflow nobody has built before, for any market at all
- Research agents that can be pointed at an arbitrary question
- Fitting an existing revenue operations stack rather than replacing it
Published pricing: A free tier, then roughly $185/mo and $495/mo, with enterprise pricing above that.
Clay alternative: when it is the right call
You do not want to be a data engineer. A tool you have to assemble is a tool somebody has to keep assembled.
Capability by capability
Every entry in the Clay column is taken from their own published pricing and feature pages on the date at the foot of this page. Where something is not part of their product, the row says that rather than implying it.
| Capability | SiteAssay | Clay |
|---|---|---|
| Time to a first usable list | One search, and the audits run unattended | A table to build, sources to connect and credits to budget |
| Website audit as the qualifying signal | The core of the product, scored across ten categories | Possible to assemble from third-party sources you pay for separately |
| Data source breadth | Maps, open data and the business's own site | Very wide, with a waterfall across providers |
| Report to send the prospect | Shareable link and PDF, in your branding | Not in scope |
| Cost model | Searches and audits, on a fixed plan | Credits per enrichment, plus the cost of each source |
| Who has to maintain it | Us | You |
| Flexibility to build something else entirely | Low, on purpose | Very high, and the reason people choose it |
Questions this raises
Could I build this in Clay?
Some of it, honestly. You could pull businesses from a maps source and enrich them. What is hard to reproduce is the audit itself: the checks that need a headless browser, a TLS handshake, a DNS lookup and a vulnerability database, scored consistently and turned into a report a business owner can read. That is the part that is a product rather than a table.
Which is the better Clay alternative for a small agency?
If you have one motion, selling website work to local businesses, a purpose-built tool costs less and takes an afternoon rather than a fortnight. If you run several motions across different markets, Clay bends in ways this deliberately does not.
Also compared
About these comparisons
Checked against their published pages on .
Product names and trademarks belong to their respective owners and are used here for identification only. Every figure in the right-hand column comes from that product's own published pricing and feature pages on the date shown, and may have changed since. If something here is out of date, tell us and we will correct it.
Tell us about a correctionThe fastest way to settle this
Point the free audit at a site you already know is in poor shape, and see whether the report is one you would send to its owner.