Compare ยท Local SEO tools
SiteAssay vs BrightLocal
BrightLocal is the local SEO platform a lot of agencies already run their clients on: rankings, citations, reviews and the Google listing in one place. It is built around the businesses you already look after. SiteAssay starts a step earlier, with the businesses you have not won yet, and audits the website behind the listing as deeply as the listing itself.
In one line
BrightLocal manages local presence for clients you have. SiteAssay finds the local businesses worth pitching and audits their listing and website together.
What BrightLocal does better
- Citation building and cleanup, including submission to the data aggregators
- Review management: monitoring, replies and campaigns to collect new reviews
- Rank tracking for up to 100 keywords and four competitors per location
- Scheduling Google Business Profile posts and keeping listings in sync
- More than fifteen years focused on local search
Published pricing: Per location: Track $41/mo, Manage $54/mo, Grow $65/mo, or $31, $40 and $49/mo billed annually. Citations are pay-as-you-go from $2.
BrightLocal alternative: when it is the right call
You need the next client more than you need another dashboard for the current ones, or your pitch depends on what is wrong with the website as well as the listing.
Other BrightLocal alternatives, by what you need
SiteAssay is not the right pick for everyone leaving BrightLocal. These are the other tools people weigh, and the job each one does best.
- Local Falcon Geo-grid rank scans across Google and Apple maps.
- AgencyAnalytics Client dashboards across many marketing channels.
- LeadsGorilla High volumes of local business records with simple audit reports.
- SEOptimer White-label SEO audits, with a Local SEO add-on.
Capability by capability
Every entry in the BrightLocal column is taken from their own published pricing and feature pages on the date at the foot of this page. Where something is not part of their product, the row says that rather than implying it.
| Capability | SiteAssay | BrightLocal |
|---|---|---|
| Finds businesses that are not already your clients | Search a trade and a city, and every result is scored from its public listing | An audit widget on your own site for prospects who come to you |
| Local map rank on a grid | A Local Grid rank at every point, with the rival that takes each one | Local Search Grid for up to five keywords on every plan |
| Google Business Profile audit | A 0 to 100 GBP grade, checked against the website | GBP audit benchmarked against competitors |
| Citation building and review management | Reviews read for recurring complaints; no citation building | Citation Builder, listing sync and review management |
| Website audit behind the listing | Speed, security, email authentication, accessibility, SEO and AI readiness | A local SEO audit; no security or email authentication checks listed |
| AI search visibility | Readiness scored on every audit; sampled tracking in pilot | Local AI Visibility Tracker across ChatGPT, Google AI Mode and AI Overviews |
| Client login under your brand | A client portal from Pro, with every fix and its recheck | White-label reports on all paid plans and a client dashboard login |
| Proves a fix worked | Recheck one finding under the rule that raised it | Re-run the report and compare |
| Priced on | Searches and audits | Locations managed |
Questions this raises
Is SiteAssay a BrightLocal alternative?
For winning local clients, yes. Both measure the Google listing, the map and the reviews. SiteAssay also searches a trade and a city for the businesses worth pitching, audits the website behind each listing for speed, security, email authentication and accessibility, and drafts the pitch. For citation building and review campaigns on clients you already have, BrightLocal does more, and many agencies will run both.
Does SiteAssay build citations?
No. It checks whether the website and the Google listing give the same name, phone number and address, and grades the listing, but it does not submit or clean up citations. BrightLocal sells that as a pay-as-you-go service.
How much does BrightLocal cost?
When we checked, on the date at the foot of this page, BrightLocal priced per location: $41, $54 or $65 a month for Track, Manage or Grow, or $31, $40 or $49 a month billed annually, with citations from $2 each. Check its own pricing page for current figures. SiteAssay is priced on searches and audits, and every plan is on our pricing page.
About these comparisons
Checked against their published pages on .
Product names and trademarks belong to their respective owners and are used here for identification only. Every figure in the right-hand column comes from that product's own published pricing and feature pages on the date shown, and may have changed since. If something here is out of date, tell us and we will correct it.
Tell us about a correctionThe fastest way to settle this
Point the free audit at a site you already know is in poor shape, and see whether the report is one you would send to its owner.