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SiteAssay vs AgencyAnalytics
AgencyAnalytics is where a lot of agencies show clients their results: one branded dashboard pulling from the ad, analytics, social and SEO tools the agency already uses. It reports on data other tools collect. SiteAssay collects its own measurement of the website and the listing, and the client portal shows that.
In one line
AgencyAnalytics reports on data your other tools collect. SiteAssay does the measuring, and its portal shows the client every fix and its recheck.
What AgencyAnalytics does better
- More than 90 marketing integrations: ads, analytics, social, calls and email
- Unlimited reports and dashboards per client, with scheduled delivery
- Goals, anomaly detection, benchmarks and forecasting across channels
- A custom domain and custom email for the client portal
Published pricing: Core at $20 per client per month billed annually, with unlimited staff and client users. Rank tracking and AI tracking are add-ons.
AgencyAnalytics alternative: when it is the right call
Your reports are only as good as the data under them. If the client is paying you to fix their website, the report should come from a measurement of the website rather than from a dashboard of ad spend.
Other AgencyAnalytics alternatives, by what you need
SiteAssay is not the right pick for everyone leaving AgencyAnalytics. These are the other tools people weigh, and the job each one does best.
- BrightLocal Local SEO reporting with client dashboard logins.
- SE Ranking An SEO suite with white-label reports and client seats.
- Sitechecker Crawling several sites and watching them for changes.
Capability by capability
Every entry in the AgencyAnalytics column is taken from their own published pricing and feature pages on the date at the foot of this page. Where something is not part of their product, the row says that rather than implying it.
| Capability | SiteAssay | AgencyAnalytics |
|---|---|---|
| Where the data comes from | Its own live audit of the website and the Google listing | Integrations with the tools you already use |
| Client portal under your brand | A login to their own sites, from Pro | A white-labelled client portal on every plan |
| Marketing channel integrations | Not offered | More than 90 |
| Website audit | Speed, security, email authentication, accessibility, SEO and AI readiness, each check published | Site Auditor for 40+ common technical issues |
| Proves a fix worked | Recheck one finding under the rule that raised it, shown in the portal | Re-run the site audit |
| Scheduled client updates | A weekly or monthly progress email from the monitoring, from Pro | Scheduled reports, automated |
| Finds businesses that are not already your clients | Search a trade and a city, and every result is scored | Not in scope |
| Priced on | Searches and audits | Clients |
Questions this raises
Is SiteAssay an AgencyAnalytics alternative?
For reporting on ads, analytics and social, no: AgencyAnalytics connects to far more tools. For showing a client what is wrong with their website and proving each fix worked, SiteAssay does the measuring itself, and from the Pro plan up the client logs in to a portal under your name to see it.
Can I use both?
Yes, and they do different jobs. AgencyAnalytics brings the channels you run together; SiteAssay finds the businesses worth pitching, audits their sites, and keeps a record of every fix and its recheck.
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About these comparisons
Checked against their published pages on .
Product names and trademarks belong to their respective owners and are used here for identification only. Every figure in the right-hand column comes from that product's own published pricing and feature pages on the date shown, and may have changed since. If something here is out of date, tell us and we will correct it.
Tell us about a correctionThe fastest way to settle this
Point the free audit at a site you already know is in poor shape, and see whether the report is one you would send to its owner.